About IBJR
The Brazilian Institute of Responsible Gaming (IBJR) was established in March 2023 by some of the world’s leading betting companies, including Bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, and Rei do Pitaco.
Our Mission
IBJR’s founders mission is to foster dialogue with all sectors of society interested in deepening their understanding of the industry and its balanced integration with the Brazilian economy, inspired by international examples.
Our goal is to help create a regulated and safe environment for Brazilian customers, promoting collaboration with the public sector while ensuring the sustainability of operating companies in the country.
IBJR is also dedicated to promoting healthier, more responsible, and rational gaming. Through education, awareness, and information, we are committed to fostering best practices in gambling activities.
We believe that through interaction and engagement among various sectors and their audiences, we can discuss relevant issues and find joint solutions that benefit everyone.
We advocate for the creation of fair, effective, and tailored policies and regulations that reflect Brazil’s current landscape.
Our Values
1 – Responsibility
2 – Transparency
3 – Collaboration
4 – Sustainability
IBJR is deeply committed to promoting a gaming environment that benefits all of Brazilian society. Join us in this mission and contribute to a healthier and more sustainable industry for everyone.