Companies and Partners' Best Practices

This page is here to provide guidelines to help sports betting and gambling companies follow best practices. Every tip aims to promote responsible and sensible gaming.

IBJR believes that betting houses and online casinos have a significant role in the entertainment world. That’s why they need to put in place solid security measures to protect their customers.

By sticking to ethical practices, transparency, and responsibility, we can create a positive and healthy environment for everyone involved—organizations, players, and public agencies alike.

Check out some of the top practices recommended by the Brazilian Institute of Responsible Gaming:

Transparency and regulation

All sports betting and gambling organizations must prioritize transparency in their processes, policies, and terms of service. They also need to comply with all relevant legislation and regulatory bodies in their country of operation to ensure a secure and legitimate experience.

Client protection

Companies with websites accessible from Brazil must adhere to the General Personal Data Protection Law (LGPD), Law No. 13.709/2018. Betting houses are required to implement robust security measures to protect the privacy and personal data of all users.

Responsible gaming

All companies must promote responsible and rational gaming by sharing accurate and realistic information about gambling and betting. This approach aims to raise awareness about both the risks and the opportunities associated with gambling.

Fraud prevention

To prevent fraud, results manipulation, and illegal betting, organizations need to use advanced technologies and anti-fraud tools. They should also work closely with authorities to fight corruption in the sports betting industry.

Customer service

Good customer service is essential for creating a positive experience for users. Therefore, companies must offer accessible and efficient support, professionally addressing all questions and concerns.

Education and information

A major responsibility of sports betting and gambling companies is to provide accessible and reliable information about betting probabilities, risks, and strategies.

Offering clear and unbiased information is crucial to promoting trustworthiness and transparency. Consequently, advertising campaigns should avoid guaranteeing wins or creating unrealistic expectations, as there is no long-term guarantee of success.

Responsible partnerships

In Brazil, betting houses have become dominant in the realm of sports sponsorship. These partnerships must be aligned with the guidelines and regulations defined by sports organizations.

Protection of minors

The Terms and Conditions, as well as the internal policies, of the companies must include clauses that directly address the protection of minors.

From advertisement placement to website sign-ins, , all company actions must be cautious and take care to not to appeal to minors.

Combat of corruption

Organizations must implement effective policies and procedures to prevent scams and corruption. This means rigorously verifying clients’ identities and continuously monitoring for any suspicious activities

Collaboration with authorities

Even though the gambling industry’s legislative landscape is still evolving, companies must fully cooperate with regulatory authorities by sharing relevant data and assisting in investigations when needed. This cooperation helps promote the industry’s integrity and trust.

Social responsibility

To strengthen their reputation and show commitment to social responsibilities, companies can engage in social initiatives that support relevant causes within the communities they impact.

All the good practices mentioned here are designed to promote integrity, security, and trust within sports betting organizations while protecting clients.

The betting industry has the potential to become more sustainable and developed overall. Prioritizing a positive and safe experience for all sports betting enthusiasts should be a goal for every company in the sector.